Hidden in plain sight : how to find and execute your company's next big growth strategy /
Joachimsthaler, Erich, 1956-
Hidden in plain sight : how to find and execute your company's next big growth strategy / Erich Joachimsthaler. - Boston, Mass. : Harvard Business School Press, c2007. - xiii, 253 p. : ill. ; 25 cm.
Includes bibliographical references (p. 225-234) and index.
Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.
9781422101650 (hardcover : alk. paper) 1422101657
2007-006551
GBA710371 bnb
013661185 Uk
New products.
Consumers' preferences.
Consumers--Research.
Quản lý điều hành
Sản phẩm
Người tiêu dùng
Business Administration
HF5415.153 / .J63 2007
658.4/06 / JOA 2007
Hidden in plain sight : how to find and execute your company's next big growth strategy / Erich Joachimsthaler. - Boston, Mass. : Harvard Business School Press, c2007. - xiii, 253 p. : ill. ; 25 cm.
Includes bibliographical references (p. 225-234) and index.
Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.
9781422101650 (hardcover : alk. paper) 1422101657
2007-006551
GBA710371 bnb
013661185 Uk
New products.
Consumers' preferences.
Consumers--Research.
Quản lý điều hành
Sản phẩm
Người tiêu dùng
Business Administration
HF5415.153 / .J63 2007
658.4/06 / JOA 2007
