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Hidden in plain sight : how to find and execute your company's next big growth strategy / Erich Joachimsthaler.

By: Material type: TextTextLanguage: English Publication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xiii, 253 p. : ill. ; 25 cmISBN:
  • 9781422101650 (hardcover : alk. paper)
  • 1422101657
Subject(s): DDC classification:
  • 658.4/06 JOA 2007 22
LOC classification:
  • HF5415.153 .J63 2007
Online resources:
Contents:
Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.
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Holdings
Item type Current library Call number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.4/06 JOA 2007 (Browse shelf(Opens below)) Available 00041000808

Includes bibliographical references (p. 225-234) and index.

Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.

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