The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
Knapp, Duane E.
The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / Brand promise Duane E. Knapp. - New York : McGraw-Hill, c2008. - xix, 264 p. : ill. ; 24 cm.
Includes bibliographical references (p. 247-253) and indexes.
9780071494410 0071494413
2008-276048
Brand name products.
Customer relations.
Customer services.
Quản lý tiếp thị
Quan hệ khách hàng
Dịch vụ khách hàng
Nhãn hiệu
Business Administration
HD69.B7 / K623 2008
658.8/27 / KNA 2008
The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / Brand promise Duane E. Knapp. - New York : McGraw-Hill, c2008. - xix, 264 p. : ill. ; 24 cm.
Includes bibliographical references (p. 247-253) and indexes.
9780071494410 0071494413
2008-276048
Brand name products.
Customer relations.
Customer services.
Quản lý tiếp thị
Quan hệ khách hàng
Dịch vụ khách hàng
Nhãn hiệu
Business Administration
HD69.B7 / K623 2008
658.8/27 / KNA 2008
