The Brandpromise : (Record no. 358489)

MARC details
000 -LEADER
fixed length control field 02012cam a2200541 a 4500
001 - CONTROL NUMBER
control field vtls000123022
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802185104.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130708s2008 nyua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008-276048
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071494410
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071494413
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn166390280
035 ## - SYSTEM CONTROL NUMBER
System control number 15385251
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809201720
Level of effort used to assign nonsubject heading access points haultt
Level of effort used to assign subject headings 201504270249
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201502081446
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201308201111
Level of effort used to assign classification yenh
-- 201307081334
-- thupt
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Transcribing agency BTCTA
Modifying agency BAKER
-- YDXCP
-- OCO
-- BWX
-- VP@
-- CUY
-- OCLCQ
-- DLC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code US
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number K623 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Item number KNA 2008
Edition information 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) KNA 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Knapp, Duane E.
245 14 - TITLE STATEMENT
Title The Brandpromise :
Remainder of title how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
Statement of responsibility, etc. Duane E. Knapp.
246 3# - VARYING FORM OF TITLE
Title proper/short title Brand promise
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 264 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 247-253) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Quản lý tiếp thị
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Quan hệ khách hàng
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Dịch vụ khách hàng
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Nhãn hiệu
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Administration
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1011/2008276048-b.html">http://www.loc.gov/catdir/enhancements/fy1011/2008276048-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1011/2008276048-d.html">http://www.loc.gov/catdir/enhancements/fy1011/2008276048-d.html</a>
906 ## - LOCAL FIELDS
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
911 ## - LOCAL FIELDS
a Nguyễn Thị Hòa
912 ## - LOCAL FIELDS
a Hoàng Yến
925 0# - LOCAL FIELDS
a acquire
b 2 shelf copies
x policy default
925 ## - LOCAL FIELDS
a G
926 ## - LOCAL FIELDS
a 0
927 ## - LOCAL FIELDS
a SH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sách, chuyên khảo, tuyển tập
955 ## - LOCAL FIELDS
a pv01 2008-07-28 z-processor to SSCD
-- se00 2008-07-29
i se05 2008-08-29
e se05 2008-08-29 to DEWEY
a aa05 2008-09-23
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 08/07/2013 0.00   658.8/27 KNA 2008 00041000811 01/07/2024 01/07/2024 Sách, chuyên khảo, tuyển tập