Marketing strategy : a decision-focused approach /
Walker, Orville C.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 7th ed. - New York: McGraw-Hill/Irwin , 2011 - xv, 352 p. : ill. ; 26 cm
Includes bibliographical references and indexes.
9780073381152
Marketing--Management.
Marketing
Quản lý tiếp thị
Business Administration
HF5415.13 / .W249 2011
658.8/02 / WAL 2011
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 7th ed. - New York: McGraw-Hill/Irwin , 2011 - xv, 352 p. : ill. ; 26 cm
Includes bibliographical references and indexes.
9780073381152
Marketing--Management.
Marketing
Quản lý tiếp thị
Business Administration
HF5415.13 / .W249 2011
658.8/02 / WAL 2011
