Marketing strategy : (Record no. 359745)

MARC details
000 -LEADER
fixed length control field 01121nam a2200373 a 4500
001 - CONTROL NUMBER
control field vtls000127020
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802185132.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140818 xxu 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073381152
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809211002
Level of effort used to assign nonsubject heading access points haultt
Level of effort used to assign subject headings 201504270302
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201502081529
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201409171028
Level of effort used to assign classification nbhanh
-- 201408181024
-- thupt
040 ## - CATALOGING SOURCE
Original cataloging agency VNU
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code US
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .W249 2011
082 1# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Item number WAL 2011
Edition information 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) WAL 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
245 10 - TITLE STATEMENT
Title Marketing strategy :
Remainder of title a decision-focused approach /
Statement of responsibility, etc. Orville C. Walker, Jr., John W. Mullins.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. McGraw-Hill/Irwin ,
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xv, 352 p. :
Other physical details ill. ;
Dimensions 26 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Quản lý tiếp thị
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Administration
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mullins, John W.
Fuller form of name (John Walker)
900 ## - LOCAL FIELDS
a True
925 ## - LOCAL FIELDS
a G
926 ## - LOCAL FIELDS
a 0
927 ## - LOCAL FIELDS
a SH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sách, chuyên khảo, tuyển tập
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 18/08/2014 0.00 1 658.8/02 WAL 2011 00041001151 01/07/2024 01/07/2024 Sách, chuyên khảo, tuyển tập