Marketing : principles & perspectives /
Bearden, William O., 1945-
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 4th ed. - New York : McGraw-Hill/Irwin, c2004. - xl, 596 p. : col. ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0071214305 (International ed.) 0072539097 (alk. paper) 007286057X (alk. paper)
2002-035590
Marketing--United States.
Business Administration
HF5415.1 / .B4155 2004
658.8 / BEA 2004
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 4th ed. - New York : McGraw-Hill/Irwin, c2004. - xl, 596 p. : col. ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0071214305 (International ed.) 0072539097 (alk. paper) 007286057X (alk. paper)
2002-035590
Marketing--United States.
Business Administration
HF5415.1 / .B4155 2004
658.8 / BEA 2004
