Marketing : (Record no. 364648)

MARC details
000 -LEADER
fixed length control field 01467nam a2200445 4500
001 - CONTROL NUMBER
control field vtls000077450
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802185318.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 1012070927s2004 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002-035590
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071214305 (International ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072539097 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007286057X (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number VNU060087637
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809201144
Level of effort used to assign nonsubject heading access points haultt
Level of effort used to assign subject headings 201502080640
Level of effort used to assign classification VLOAD
-- 201012070731
-- VLOAD
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1
Item number .B4155 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BEA 2004
Edition information 21
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) BEA 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bearden, William O.,
Dates associated with a name 1945-
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title principles & perspectives /
Statement of responsibility, etc. William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 596 p. :
Other physical details col. ill.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Administration
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ingram, Thomas N.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Laforge, Raymond W.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/mh031/2002035590.html">http://www.loc.gov/catdir/toc/mh031/2002035590.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/mh031/2002035590.html">http://www.loc.gov/catdir/description/mh031/2002035590.html</a>
900 ## - LOCAL FIELDS
a True
911 ## - LOCAL FIELDS
a Phùng Hương Thảo
925 ## - LOCAL FIELDS
a G
926 ## - LOCAL FIELDS
a 0
927 ## - LOCAL FIELDS
a SH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Giáo trình
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 04/05/2013 0.00 2 658.8 BEA 2004 00041000605 01/07/2024 01/07/2024 Sách, chuyên khảo, tuyển tập