Marketing management : a strategic, decision-making approach /

Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.]. - 5th ed. - Boston, Mass. : McGraw-Hill, 2005. - xxiv, 520 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and index.

0072863706 (alk. paper)

2003-066459


Marketing--Management.
Kinh doanh
Quản lý tiếp thị
Tiếp thị
Business Administration
Marketing

HF5415.13 / .M352324 2005

658.8 / MAR 2005