Build for change : revolutionizing customer engagement through continuous digital innovation /

Trefler, Alan,

Build for change : revolutionizing customer engagement through continuous digital innovation / Alan Trefler. - Hoboken, New Jersey : Wiley, [2014] - xiii, 175 pages : illustrations ; 24 cm

Includes bibliographical references (pages 161-166) and index.

Customerpocalypse -- Death by data -- Adding judgement and desire -- Getting it done with customer processes -- Change how you think about technology -- Liberating your organization -- You are your software : the digital imperative.

9781118930267 1118930266

2014-498622

GBB477403 bnb

016801359 Uk


Relationship marketing--Technological innovations.
Customer relations--Management--Technological innovations.
Internet marketing.
Quan hệ khách hàng--Quản lý
Marketing internet
Business Administration

HF5415.55 / .T74 2014

658.8/12 / TRE 2014