Social media optimization for dummies /
Shreves, Ric.
Social media optimization for dummies / by Rick Shreves with Michelle Krasniak. - Hoboken, NJ : For Dummies, [2015] �2015 - xii, 344 pages : illustrations ; 23 cm. - For dummies . - For dummies. .
Includes index.
Getting started with social media optimization. Building the foundations of social media optimization -- SMO is the new SEO -- Starting your SMO journey -- The push and pull of SMO. Driving traffic to your website -- Widening your reach -- Raising awareness of your social media presence -- Leveraging social media with your website. Integrating social media tools -- Inspiring user engagement -- Implementing social media standards and protocols -- Mastering practical SMO. Promoting your content -- Using SMO to sell products or services -- Enriching events with social media -- Building your brand and establishing expertise -- Managing reputation -- Creating a crisis management resource -- Building your social media presence. Integrating SMO into your workflow -- Finding your followers -- Tapping into the Vox Populi -- Tracking progress and measuring success -- The part of tens. Ten rules of social media optimization -- Ten tools for managing your social media presence.
9781119016090 1119016096
2014-958469
Social media.
Business communication.
Internet marketing.
Business communication.
Internet marketing.
Social media.
Ph����ng ti��»‡n truy��»n th����ng x���� h��»™i
Giao ti���p kinh doanh
Giao ti���p trong qu���n l����
Ti���p th��� Internet
HF5718 / .S524 2015
658.872 / SHR 2015
Social media optimization for dummies / by Rick Shreves with Michelle Krasniak. - Hoboken, NJ : For Dummies, [2015] �2015 - xii, 344 pages : illustrations ; 23 cm. - For dummies . - For dummies. .
Includes index.
Getting started with social media optimization. Building the foundations of social media optimization -- SMO is the new SEO -- Starting your SMO journey -- The push and pull of SMO. Driving traffic to your website -- Widening your reach -- Raising awareness of your social media presence -- Leveraging social media with your website. Integrating social media tools -- Inspiring user engagement -- Implementing social media standards and protocols -- Mastering practical SMO. Promoting your content -- Using SMO to sell products or services -- Enriching events with social media -- Building your brand and establishing expertise -- Managing reputation -- Creating a crisis management resource -- Building your social media presence. Integrating SMO into your workflow -- Finding your followers -- Tapping into the Vox Populi -- Tracking progress and measuring success -- The part of tens. Ten rules of social media optimization -- Ten tools for managing your social media presence.
9781119016090 1119016096
2014-958469
Social media.
Business communication.
Internet marketing.
Business communication.
Internet marketing.
Social media.
Ph����ng ti��»‡n truy��»n th����ng x���� h��»™i
Giao ti���p kinh doanh
Giao ti���p trong qu���n l����
Ti���p th��� Internet
HF5718 / .S524 2015
658.872 / SHR 2015
