Basic marketing : (Record no. 370364)

MARC details
000 -LEADER
fixed length control field 01688nam a2200481 4500
001 - CONTROL NUMBER
control field vtls000091388
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802185515.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 1012070331s2005 mau b 001 0 eng ,
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004-040321
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072525231 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number VNU070102110
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809191707
Level of effort used to assign nonsubject heading access points haultt
Level of effort used to assign subject headings 201502080852
Level of effort used to assign classification VLOAD
-- 201012071144
-- VLOAD
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code US
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M369 2005
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PER 2005
Edition information 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) PER 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc. William D. Perreault, Jr., E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xli, 793 [22] p. :
Other physical details col. ill. ;
Dimensions 28 cm.
Accompanying material 1
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note McCarthy's name appears first on the earlier edition.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 725-787) and indexes.
538 ## - SYSTEM DETAILS NOTE
System details note Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Quản lý
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Quản trị kinh doanh
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tiếp thị
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Administration
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
900 ## - LOCAL FIELDS
a True
911 ## - LOCAL FIELDS
a Trần Thị Thanh Nga
912 ## - LOCAL FIELDS
a Hoàng Thị Hòa
913 1# - LOCAL FIELDS
a Hoàng Thị Hòa
925 ## - LOCAL FIELDS
a G
926 ## - LOCAL FIELDS
a 0
927 ## - LOCAL FIELDS
a SH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sách, chuyên khảo, tuyển tập
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Sẵn sàng lưu thông       Phòng DVTT KHTN & XHNV Phòng DVTT KHTN & XHNV Kho Nhân văn tham khảo 07/12/2010 0.00 2 658.8 PER 2005 AL-D2/00848 01/07/2024 1 01/07/2024 Sách, chuyên khảo, tuyển tập
Sẵn sàng lưu thông       Phòng DVTT Mễ Trì Phòng DVTT Mễ Trì Kho tham khảo 07/12/2010 0.00   658.8 PER 2005 AL-D5/00534 01/07/2024 1 01/07/2024 Sách, chuyên khảo, tuyển tập
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 07/12/2010 0.00 2 658.8 PER 2005 A-D0/04946 01/07/2024 1 01/07/2024 Sách, chuyên khảo, tuyển tập
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 07/12/2010 0.00 2 658.8 PER 2005 A-D0/05359 01/07/2024 1 01/07/2024 Sách, chuyên khảo, tuyển tập