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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cm. 1ISBN:
  • 0072525231 (alk. paper)
Subject(s): DDC classification:
  • 658.8 PER 2005 22
LOC classification:
  • HF5415.13 .M369 2005
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT KHTN & XHNV Kho Nhân văn tham khảo 658.8 PER 2005 (Browse shelf(Opens below)) 1 Available AL-D2/00848
Sách, chuyên khảo, tuyển tập Phòng DVTT Mễ Trì Kho tham khảo 658.8 PER 2005 (Browse shelf(Opens below)) 1 Available AL-D5/00534
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8 PER 2005 (Browse shelf(Opens below)) 1 Available A-D0/04946
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8 PER 2005 (Browse shelf(Opens below)) 1 Available A-D0/05359

McCarthy's name appears first on the earlier edition.

Includes bibliographical references (p. 725-787) and indexes.

Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.

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