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Brands that rock / Roger Blackwell, Tina Stephan.

By: Contributor(s): Material type: TextTextLanguage: Eng Publication details: Hoboken, N.J. : John Wiley & Sons, c2004.Description: xi, 240 p. ; 24 cmISBN:
  • 0471455172 (cloth)
Other title:
  • At head of title: What business leaders can learn from the world of rock and roll
Subject(s): DDC classification:
  • 658.8/27 BLA 2004 22
LOC classification:
  • ML3790 .B6 2004
Online resources:
Contents:
From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.
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Item type Current library Call number Copy number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8/27 BLA 2004 (Browse shelf(Opens below)) 1 Available A-D0/04426
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Includes bibliographical references and index.

From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.

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