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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 5th edDescription: xlvii, 507 p. : col. ill., col. maps ; 28 cmISBN:
  • 9780078028922 (alk. paper)
  • 0078028922 (alk. paper)
Subject(s): DDC classification:
  • 658.8 KER 2013 23
LOC classification:
  • HF5415 .K452 2013
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Holdings
Item type Current library Call number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8 KER 2013 (Browse shelf(Opens below)) Available 00041002148

Map on lining papers.

Includes bibliographical references (p. 455-478) and index.

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