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Marketing Strategy : Planning and Implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York : Irwin , 1996
Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 658.8/02 WAL 1996, ...

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Marketing management : A strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché by Series: The Irwin/McGraw-Hill series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Boston, Mass : Irwin/McGraw-Hill, 1998
Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 658.8 BOY 1998, ...

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