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Marketing management : A strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché

By: Contributor(s): Material type: TextTextLanguage: English Series: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, 1998Edition: 3rd edDescription: xxii, 547 p. : ill. ; 26 cmISBN:
  • 0071154299 (international)
  • 0256226326 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 BOY 1998 14
LOC classification:
  • HF5415.13 .B669 1998
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8 BOY 1998 (Browse shelf(Opens below)) 1 Available A-D0/02547
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8 BOY 1998 (Browse shelf(Opens below)) 1 Available A-D0/02548

Includes bibliographical references and indexes.

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