Marketing management : (Record no. 299458)

MARC details
000 -LEADER
fixed length control field 01468nam a2200469 4500
001 - CONTROL NUMBER
control field vtls000037620
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802173018.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 1012060616s1998 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97-022528
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071154299 (international)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256226326 (pbk. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number VNU020046137
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809131111
Level of effort used to assign nonsubject heading access points haultt
Level of effort used to assign subject headings 201608171843
Level of effort used to assign classification haianh
Level of effort used to assign subject headings 201502072317
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201404250347
Level of effort used to assign classification VLOAD
-- 201012062201
-- VLOAD
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code US
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .B669 1998
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BOY 1998
Edition information 14
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) BOY 1998
094 ## - Local Fields
a 65.21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title A strategic approach with a global orientation /
Statement of responsibility, etc. Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass :
Name of publisher, distributor, etc. Irwin/McGraw-Hill,
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 547 p. :
Other physical details ill. ;
Dimensions 26 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin/McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Quản lý kinh tế
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tiếp thị
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Administration
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Larréché, Jean-Claude
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
900 ## - LOCAL FIELDS
a True
911 ## - LOCAL FIELDS
a Phạm Thị Xuân
912 ## - LOCAL FIELDS
a Hoàng Thị Hoà
925 ## - LOCAL FIELDS
a G
926 ## - LOCAL FIELDS
a 0
927 ## - LOCAL FIELDS
a SH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
--
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 06/12/2010 0.00   658.8 BOY 1998 A-D0/02547 01/07/2024 1 01/07/2024 Sách, chuyên khảo, tuyển tập
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 06/12/2010 0.00 1 658.8 BOY 1998 A-D0/02548 01/07/2024 1 01/07/2024 Sách, chuyên khảo, tuyển tập