Marketing management : A strategic approach with a global orientation /

Boyd, Harper W.

Marketing management : A strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché - 3rd ed. - Boston, Mass : Irwin/McGraw-Hill, 1998 - xxii, 547 p. : ill. ; 26 cm. - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

0071154299 (international) 0256226326 (pbk. : alk. paper)

97-022528


Marketing--Management.
Marketing
Quản lý kinh tế
Tiếp thị
Business Administration

HF5415.13 / .B669 1998

658.8 / BOY 1998