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		No cover image available Sức mạnh của nhãn hiệu công nghiệp trong marketing : thái độ khi mua sản phẩm công nghiệp. Nhãn hiệu và thị trường công nghiệp. Phân tích nhãn hiệu. Xây dựng và quản lý nhãn hiệu / Biên soạn : Thanh Hoa by Thanh Hoa [Biên soạn] Material type: Text; Literary form: Not fiction Language: Vietnamese Publication details: H. : Thanh niên, 2004 Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 658.827 SUC 2004, ... Place hold Log in to add tags Add to cart (remove)
		The digital crown : winning at content on the web / Ahava Leibtag. by Leibtag, Ahava Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Amsterdam : Boston : Morgan Kauffmann is an imprint of Elsevier, 2014 Availability: Items available for loan: Phòng DVTT HT2 (1)Call number: 658.8/72 LEI 2014. Phòng DVTT Mễ Trì (1)Call number: 658.8/72 LEI 2014. Phòng DVTT Tổng hợp (1)Call number: 658.8/72 LEI 2014. Place hold Log in to add tags Add to cart (remove)
		Marketing through minefields. by Harvard Business School Publishing Corporation Series: HBR case studies series Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : Harvard Business Press, c2008 Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8 MAR 2008. Place hold Log in to add tags Add to cart (remove)
		Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava. by Bhargava, Rohit Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill, c2008 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8/27 BHA 2008. Place hold Log in to add tags Add to cart (remove)
		No cover image available Thành công nhờ thương hiệu / Bs. : Thu Thuỷ, Mạnh Linh, Minh Đức by Minh Đức [Biên soạn] Mạnh Linh [Biên soạn] Thu Thuỷ [Biên soạn] Material type: Text; Literary form: Not fiction Language: Vietnamese Publication details: H. : VHTT, 2005 Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 658.9 THA 2005, ... Place hold Log in to add tags Add to cart (remove)
		Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. by Schultz, Mike, 1974- Doerr, John E Frederiksen, Lee W Edition: Second edition. Material type: Text; Literary form: Not fiction Language: English Publication details: Hoboken, New Jersey : John Wiley & Sons, INC., [2013] Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.8 SCH 2013. Phòng DVTT Tổng hợp (2)Call number: 658.8 SCH 2013, ... Place hold Log in to add tags Add to cart (remove)
		No cover image available Bí quyết để có một thương hiệu mạnh. Tập 1, những thương hiệu mạnh trong nước Material type: Text; Literary form: Not fiction Language: Vietnamese Publication details: H. : Tri thức, 2007 Availability: Items available for loan: Phòng DVTT Tổng hợp (3)Call number: 658.827 BIQ(1) 2007, ... Place hold Log in to add tags Add to cart (remove)
		No cover image available Thương hiệu với nhà quản lý / Nguyễn Quốc Thịnh by Nguyễn, Quốc Thịnh Material type: Text; Format: print ; Literary form: Not fiction Language: Vietnamese Publication details: H. : VHTT, 2005 Availability: Items available for loan: Phòng DVTT KHTN & XHNV (2)Call number: 658.9 NG-T 2005, ... Phòng DVTT Mễ Trì (1)Call number: 658.9 NG-T 2005. Phòng DVTT Ngoại ngữ (1)Call number: 658.9 NG-T 2005. Phòng DVTT Tổng hợp (2)Call number: 658.9 NG-T 2005, ... Place hold Log in to add tags Add to cart (remove)
		No cover image available Thương hiệu với nhà quản lý = The road to success / Cb. : Nguyễn Quốc Thịnh by Nguyễn, Quốc Thịnh [Chủ biên] Material type: Text; Literary form: Not fiction Language: Vietnamese Publication details: H. : CTQG, 2004 Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 658.8 THU 2004, ... Place hold Log in to add tags Add to cart (remove)
		No cover image available Tạo dựng và quản trị thương hiệu : danh tiếng - lợi nhuận / Bs. : Lê Anh Cường by Lê, Anh Cường, 1976- [Biên soạn.] Series: Tủ sách "Nhà quản lý" Material type: Text; Literary form: Not fiction Language: Vietnamese Publication details: H. : Lao động, 2003 Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.4 TAO 2003. Place hold Log in to add tags Add to cart (remove)
		Brands and branding geographies / edited by Andy Pike. by Pike, Andy, 1968- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Cheltenham : Edward Elgar Pub., 2011 Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8 BRA 2011. Place hold Log in to add tags Add to cart (remove)
		No cover image available Quản trị hệ thống phân phối sản phẩm : kênh Marketing / Trương Đình Chiến, Nguyễn Văn Thường by Trương, Đình Chiến Nguyễn, Văn Thường Material type: Text; Literary form: Not fiction Language: Vietnamese Publication details: H. : Thống kê, 1999 Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 658.87 TR-C 1999, ... Place hold Log in to add tags Add to cart (remove)
		Thương hiệu cảm xúc: Mô hình mới kết nối thương hiệu với con người = Emotional branding: the new paradigm for connecting brands to people / Marc Gobé ; Dịch: Khánh Thủy by Gobé, Marc Khánh Thủy Edition: Tái bản lần 1 Material type: Text; Literary form: Not fiction Language: Vietnamese Publication details: Hà Nội : Lao động, 2018 Availability: Items available for loan: Phòng DVTT HT2 (1)Call number: 658.827 GOB 2018. Place hold Log in to add tags Add to cart (remove)
		Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisengerich ; Foreword by Allen Weiss. by Park, C. Whan [author.] MacInnis, Deborah J [author.] Eisingerich, A. B. (Andreas B.) [author.] Material type: Text; Literary form: Not fiction Language: English Publication details: Hoboken, New Jersey : Wiley, [2016] Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.8/27 PAR 2016. Phòng DVTT Ngoại ngữ (1)Call number: 658.8/27 PAR 2016. Phòng DVTT Tổng hợp (3)Call number: 658.8/27 PAR 2016, ... Place hold Log in to add tags Add to cart (remove)
		No cover image available Quản trị thương hiệu hàng hoá : lý thuyết và thực tiễn / Cb. : Trương Đình Chiến by Trương, Đình Chiến [Chủ biên] Material type: Text; Literary form: Not fiction Language: Vietnamese Publication details: H. : Thống kê, 2005 Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.827 QUA 2005. Place hold Log in to add tags Add to cart (remove)
		Grow the core : how to focus on your core business for brand success / David Taylor. by Taylor, David, 1964- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chichester, England: J. Wiley & Sons, 2013 Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8/27 TAY 2013. Place hold Log in to add tags Add to cart (remove)
		Manager's guide to online marketing / Jason D. Weaver. by Weaver, Jason D Series: Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill, 2013 Other title: Online marketing Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8 WEA 2013. Place hold Log in to add tags Add to cart (remove)
		Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover. by Moffitt, Sean Dover, Mike Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York: Mc Graw Hill , 2011 Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8/27 MOF 2011. Place hold Log in to add tags Add to cart (remove)
		Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by Stiff, Dan Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill, c2006 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8/27 STI 2006. Place hold Log in to add tags Add to cart (remove)
		Content strategy at work : real-world stories to strengthen every interactive project / Margot Bloomstein ; with a foreword by Kristina Halvorson. by Bloomstein, Margot Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Waltham, MA : Morgan Kaufmann, c2012 Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8/72 BLO 2012. Place hold Log in to add tags Add to cart (remove)

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