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		Beyond advertising : Creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network. by Wind, Yoram [author.] Hays, Catharine, 1958- [author.] Edition: Second edition. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hoboken, New Jersey : Wiley, [2016] Online resources: Cover image Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 659.1 WIN 2016. Phòng DVTT Mễ Trì (3)Call number: 659.1 WIN 2016, ... Phòng DVTT Ngoại ngữ (1)Call number: 659.1 WIN 2016. Phòng DVTT Tổng hợp (2)Call number: 659.1 WIN 2016, ... Place hold Log in to add tags Add to cart (remove)
		The dollarization discipline : how smart companies create customer value-- and profit from it / Jeffrey J. Fox, Richard C. Gregory. by Fox, Jeffrey J, 1945- Gregory, Richard C, 1965- Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Preschool; Language: English Publication details: Hoboken, N.J. : Wiley, c2004 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.8 FOX 2004. Phòng DVTT Tổng hợp (1)Call number: 658.8 FOX 2004. Place hold Log in to add tags Add to cart (remove)
		Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley. by Kahle, Lynn R Riley, Chris, 1958- Series: Advertising and consumer psychology Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Mahwah, N.J. : L. Erlbaum Associates, 2004 Online resources: Table of contents Publisher description Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 338.4/3 SPO 2004. Place hold Log in to add tags Add to cart (remove)
		Entrepreneurship & small business management / Steve Mariotti, Caroline Glackin. by Mariotti, Steve, 1953- Glackin, Caroline Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2012 Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.02/2 MAR 2012. Place hold Log in to add tags Add to cart (remove)
		The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership / Tamara L. Gillis editor ; foreword by Natasha Nicholson. by Gillis, Tamara L International Association of Business Communicators Series: A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: San Francisco : Jossey-Bass, c2011 Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.4/5 IAB 2011. Place hold Log in to add tags Add to cart (remove)
		No cover image available Marketing xã hội hay truyền thông giao tiếp / Nguyễn Khắc Viện by Nguyễn, Khắc Viện, 1913-1997 Material type: Text; Format: print ; Literary form: Not fiction Language: Vietnamese Publication details: H. : Thế giới, 1994 Availability: Items available for loan: Phòng DVTT KHTN & XHNV (4)Call number: 302.23 NG-V 1994, ... Phòng DVTT Mễ Trì (2)Call number: 302.23 NG-V 1994, ... Phòng DVTT Ngoại ngữ (4)Call number: 302.23 NG-V 1994, ... Phòng DVTT Tổng hợp (2)Call number: 302.23 NG-V 1994, ... Place hold Log in to add tags Add to cart (remove)
		Search engine marketing / Andreas Ramos, Stephanie Cota. by Ramos, Andreas Cota, Stephanie Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill, c2009 Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8/72 RAM 2009. Place hold Log in to add tags Add to cart (remove)
		Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success / Debbie Allen. by Allen, Debbie, 1953- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill c2006 Online resources: Contributor biographical information Publisher description Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.85 ALL 2006. Phòng DVTT Tổng hợp (1)Call number: 658.85 ALL 2006. Place hold Log in to add tags Add to cart (remove)
		Social media optimization for dummies / by Rick Shreves with Michelle Krasniak. by Shreves, Ric Krasniak, Michelle Series: --For dummies Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hoboken, NJ : For Dummies, [2015]; �2015 Online resources: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.872 SHR 2015. Place hold Log in to add tags Add to cart (remove)
		Listening to your donors : the nonprofit's practical guide to designing and conducting surveys that improve communication with donors, refine marketing methods, make fundraising appeals more effective, increase your income / Bruce Campbell. by Campbell, Bruce (Bruce Alan), 1958- Series: The Jossey-Bass nonprofit and public management series Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Preschool; Language: Eng Publication details: San Francisco : Jossey-Bass, c2000 Online resources: Contributor biographical information Publisher description Table of Contents Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 001.43 CAM 2000. Place hold Log in to add tags Add to cart (remove)
		No cover image available The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership / Tamara L. Gillis, editor. by Gillis, Tamara L International Association of Business Communicators Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Preschool; Language: English Publication details: San Francisco : Jossey-Bass, c2006 Other title: Handbook of organizational communication International Association of Business Communicators handbook of organizational communication Online resources: Table of contents only Publisher description Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.45 IAB 2006. Place hold Log in to add tags Add to cart (remove)
		No cover image available Marketing management : Stratégie marketing, communication et marketing, plan marketing, marketing mix expliquées simplement / Max Mittelstaedt by Mittelstaedt, Max Material type: Text; Format: print Language: French Publication details: Paris : Independently, 2019 Availability: Items available for loan: Phòng DVTT Ngoại ngữ (1). Place hold Log in to add tags Add to cart (remove)
		Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe. by Jaffe, Joseph, 1970- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, c2007 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8/343 JAF 2007. Place hold Log in to add tags Add to cart (remove)
		Business : a changing world / O.C. Ferrell, University of New Mexico, Geoffrey A. Hirt, DePaul University, Linda Ferrell, University of New Mexico. by Ferrell, O. C Hirt, Geoffrey A Ferrell, Linda Edition: Ninth edition. Material type: Text; Literary form: Not fiction Publication details: New York : McGraw-Hill Irwin, [2014] Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 650 FER 2014, ... Place hold Log in to add tags Add to cart (remove)
		The connectors : how the world's most successful businesspeople build relationships and win clients for life / Maribeth Kuzmeski. by Kuzmeski, Maribeth Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hoboken, N.J. : Wiley, c2009 Availability: Items available for loan: Phòng DVTT KHTN & XHNV (2)Call number: 650.1/3 KUZ 2009, ... Phòng DVTT Mễ Trì (2)Call number: 650.1/3 KUZ 2009, ... Phòng DVTT Ngoại ngữ (2)Call number: 650.1/3 KUZ 2009, ... Phòng DVTT Tổng hợp (1)Call number: 650.1/3 KUZ 2009. Place hold Log in to add tags Add to cart (remove)
		Customer service on the Internet : building relationships, increasing loyalty, and staying competitive / Jim Sterne by Sterne, Jim, 1955- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Preschool; Language: English Publication details: New York : John Wiley, 2000 Online resources: Contributor biographical information Publisher description Table of Contents Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8 STE 2000. Place hold Log in to add tags Add to cart (remove)
		Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / Jeanne Hopkins, Jamie Turner. by Hopkins, Jeanne, 1957- Turner, Jamie, 1961- Series: New rules of social media series Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hoboken, N.J. : Wiley, c2012 Online resources: Cover image Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.8/72 HOP 2012. Phòng DVTT Tổng hợp (1)Call number: 658.8/72 HOP 2012. Place hold Log in to add tags Add to cart (remove)
		Library and information center management / Robert D. Stueart and Barbara B. Moran. by Stueart, Robert D Moran, Barbara B Series: Library and information science text series Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Westport, Conn. : Libraries Unlimited, 2007 Availability: Not available: Phòng DVTT KHTN & XHNV: In transit (1). Place hold Log in to add tags Add to cart (remove)
		Advertising and promotion: An integrated marketing communications perspective/ George E. Belch by Belch, George E Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Irwin/McGraw-Hill, c1998 Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 659.1 BEL 1998. Phòng DVTT Tổng hợp (2)Call number: 659.1 BEL 1998, ... Place hold Log in to add tags Add to cart (remove)
		Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / Abaetê de Azevedo and Ricardo Pomeranz. by Azevedo, Abaete de Pomeranz, Ricardo Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill, c2008 Online resources: Table of contents only Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8/12 AZE 2008. Place hold Log in to add tags Add to cart (remove)

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