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Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / Abaetê de Azevedo and Ricardo Pomeranz.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : McGraw-Hill, c2008.Description: xi, 226 p. : ill. ; 24 cmISBN:
  • 0071497048 (alk. paper)
  • 9780071497046 (alk. paper)
Subject(s): DDC classification:
  • 658.8/12 AZE 2008 22
LOC classification:
  • HC79.C6 A94 2008
Online resources:
Contents:
Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.
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Holdings
Item type Current library Call number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8/12 AZE 2008 (Browse shelf(Opens below)) Available 00041000807

Includes bibliographical references (p. 217-220) and index.

Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.

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