Customer obsession : (Record no. 358485)

MARC details
000 -LEADER
fixed length control field 02420cam a2200541 a 4500
001 - CONTROL NUMBER
control field vtls000123018
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802185104.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130708s2008 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008-007086
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA874205
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 014634247
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071497048 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071497046 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn184828014
035 ## - SYSTEM CONTROL NUMBER
System control number 15192987
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809201532
Level of effort used to assign nonsubject heading access points haultt
Level of effort used to assign subject headings 201504270249
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201502081446
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201308161419
Level of effort used to assign classification hoant_tttv
-- 201307081324
-- thupt
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- BAKER
-- UKM
-- YDXCP
-- C#P
-- BWX
-- CDX
-- DLC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code US
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HC79.C6
Item number A94 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/12
Item number AZE 2008
Edition information 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) AZE 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Azevedo, Abaete de.
245 10 - TITLE STATEMENT
Title Customer obsession :
Remainder of title how to acquire, retain, and grow customers in the new age of relationship marketing /
Statement of responsibility, etc. Abaetê de Azevedo and Ricardo Pomeranz.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 226 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 217-220) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Quản lý tiếp thị
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Người tiêu dùng
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Quan hệ khách hàng
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Administration
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pomeranz, Ricardo.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0811/2008007086.html">http://www.loc.gov/catdir/toc/ecip0811/2008007086.html</a>
906 ## - LOCAL FIELDS
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g y-gencatlg
911 ## - LOCAL FIELDS
a Nguyễn Thị Hòa
912 ## - LOCAL FIELDS
a Hoàng Yến
925 0# - LOCAL FIELDS
a acquire
b 2 shelf copies
x policy default
925 ## - LOCAL FIELDS
a G
926 ## - LOCAL FIELDS
a 0
927 ## - LOCAL FIELDS
a SH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sách, chuyên khảo, tuyển tập
955 ## - LOCAL FIELDS
a sd05 2008-02-25;
i sd05 2008-02-25 to SL;
e sd05 2008-02-25 to DEWEY
a aa19 2008-02-25
-- xe08 2009-11-03 1 copy rec'd., to CIP ver.
f xj05 2010-01-12 Z-CipVer
t xg20 2010-08-10 copy 2 added
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 08/07/2013 0.00   658.8/12 AZE 2008 00041000807 01/07/2024 01/07/2024 Sách, chuyên khảo, tuyển tập