Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing /

Azevedo, Abaete de.

Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / Abaetê de Azevedo and Ricardo Pomeranz. - New York : McGraw-Hill, c2008. - xi, 226 p. : ill. ; 24 cm.

Includes bibliographical references (p. 217-220) and index.

Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.

0071497048 (alk. paper) 9780071497046 (alk. paper)

2008-007086

GBA874205 bnb

014634247 Uk


Consumers.
Marketing.
Customer relations.
Quản lý tiếp thị
Người tiêu dùng
Quan hệ khách hàng
Business Administration

HC79.C6 / A94 2008

658.8/12 / AZE 2008