Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indianapolis : Wiley , 2004Edition: 2nd edDescription: 643 pISBN:
  • 471470643
Subject(s): DDC classification:
  • 658.802 BER 2004 23
Contents:
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar t
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Item type Current library Call number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT HT2 P.DVTT Hòa Lạc 2 - Kho tham khảo 658.802 BER 2004 (Browse shelf(Opens below)) Available 63241000790

Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar t

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