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Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava.

By: Material type: TextTextLanguage: English Publication details: New York : McGraw-Hill, c2008.Description: xiv, 300 p. : ill. ; 22 cmISBN:
  • 9780071545211 (alk. paper)
  • 0071545212 (alk. paper)
Subject(s): DDC classification:
  • 658.8/27 BHA 2008 22
LOC classification:
  • HF5415.1255 .B47 2008
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8/27 BHA 2008 (Browse shelf(Opens below)) Available 00041000835

Includes bibliographical references and index.

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