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The Future of the mass audience / W. Russell Newman
Material type:
TextLanguage: English Publication details: Cambridge. : Cambridge University Press , 1991Description: xiv, 202 p. : ill. ; 23 cmISBN: - 0521413478
- 0521424046 (pbk.)
- 302.23 NEW 1991 20
- P96.A83 N48 1991
Contents:
Two theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Sách, chuyên khảo, tuyển tập | Phòng DVTT KHTN & XHNV Kho Nhân văn tham khảo | 302.23 NEW 1991 (Browse shelf(Opens below)) | 1 | Available | AV-D2/01673 |
Includes bibliographical references (p. 179-193) and index.
Two theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience
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