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Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff.
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill, c2006.Description: xx, 262 p. : ill. 24 cmISBN: - 0071470425 (alk. paper)
- 658.8/27 STI 2006 22
- HD69.B7 S75 2006
Contents:
It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Minds
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Sách, chuyên khảo, tuyển tập | Phòng DVTT Tổng hợp Kho tham khảo | 658.8/27 STI 2006 (Browse shelf(Opens below)) | 1 | Available | 00041000013 |
Includes bibliographical references (p. 249-250) and index.
It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Minds
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