Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens ; Ed.: Jack J. Whidden - 6th ed. - Chicago : Irwin, c1996 - 1 v. (various pagings) [501 p.] : ill. (some col.), col. map ; 29 cm. - The Irwin series in marketing .
Includes four pages of color tranparencies.
Includes bibliographical references and index.
0256182574
95-033468
Advertising.
Quảng cáo
HF5821 / .B62 1996
659.1 / ARE 1996
Contemporary advertising / William F. Arens ; Ed.: Jack J. Whidden - 6th ed. - Chicago : Irwin, c1996 - 1 v. (various pagings) [501 p.] : ill. (some col.), col. map ; 29 cm. - The Irwin series in marketing .
Includes four pages of color tranparencies.
Includes bibliographical references and index.
0256182574
95-033468
Advertising.
Quảng cáo
HF5821 / .B62 1996
659.1 / ARE 1996
