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Contemporary advertising / William F. Arens ; Ed.: Jack J. Whidden

By: Contributor(s): Material type: TextTextLanguage: English Series: The Irwin series in marketingPublication details: Chicago : Irwin, c1996Edition: 6th edDescription: 1 v. (various pagings) [501 p.] : ill. (some col.), col. map ; 29 cmISBN:
  • 0256182574
Subject(s): DDC classification:
  • 659.1 ARE 1996 14
LOC classification:
  • HF5821 .B62 1996
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 659.1 ARE 1996 (Browse shelf(Opens below)) 1 Available A-D0/03059

Includes four pages of color tranparencies.

Includes bibliographical references and index.

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