MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01225nam a2200421 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000038601 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240802173033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
1012060809s1996 iluab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
95-033468 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256182574 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
VNU030047144 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201608181000 |
| Level of effort used to assign nonsubject heading access points |
haianh |
| Level of effort used to assign subject headings |
201502072331 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201404250401 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201012062217 |
| -- |
VLOAD |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
|---|
| MARC country code |
US |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| Item number |
.B62 1996 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
ARE 1996 |
| Edition information |
14 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
659.1 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
ARE 1996 |
| 094 ## - Local Fields |
|---|
| a |
65.21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arens, William F. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Contemporary advertising / |
| Statement of responsibility, etc. |
William F. Arens ; Ed.: Jack J. Whidden |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago : |
| Name of publisher, distributor, etc. |
Irwin, |
| Date of publication, distribution, etc. |
c1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 v. (various pagings) [501 p.] : |
| Other physical details |
ill. (some col.), col. map ; |
| Dimensions |
29 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Irwin series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes four pages of color tranparencies. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Quảng cáo |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Whidden, Jack J. |
| 900 ## - LOCAL FIELDS |
|---|
| a |
True |
| 911 ## - LOCAL FIELDS |
|---|
| a |
Đồng Đức Hùng |
| 912 ## - LOCAL FIELDS |
|---|
| a |
Hoàng Thị Hoà |
| 925 ## - LOCAL FIELDS |
|---|
| a |
G |
| 926 ## - LOCAL FIELDS |
|---|
| a |
0 |
| 927 ## - LOCAL FIELDS |
|---|
| a |
SH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| -- |
|
