The 7 triggers to yes : the new science behind influencing people's decisions /
Granger, Russell H.
The 7 triggers to yes : the new science behind influencing people's decisions / Seven triggers to yes Russell H. Granger. - New York : McGraw-Hill, c2008. - xviii, 249 p. : ill. ; 24 cm.
Includes index.
The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap.
0071544372 (alk. paper) 9780071544375 (alk. paper)
2007-035871
Business communication--Psychological aspects.
Persuasion (Psychology)
Management--Psychological aspects.
Quản lý điều hành
Giao tiếp kinh doanh
Đàm phán
Business Administration
HF5718 / .G73 2008
658.4/5 / GRA 2008
The 7 triggers to yes : the new science behind influencing people's decisions / Seven triggers to yes Russell H. Granger. - New York : McGraw-Hill, c2008. - xviii, 249 p. : ill. ; 24 cm.
Includes index.
The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap.
0071544372 (alk. paper) 9780071544375 (alk. paper)
2007-035871
Business communication--Psychological aspects.
Persuasion (Psychology)
Management--Psychological aspects.
Quản lý điều hành
Giao tiếp kinh doanh
Đàm phán
Business Administration
HF5718 / .G73 2008
658.4/5 / GRA 2008
