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The 7 triggers to yes : the new science behind influencing people's decisions / Russell H. Granger.

By: Material type: TextTextLanguage: English Publication details: New York : McGraw-Hill, c2008.Description: xviii, 249 p. : ill. ; 24 cmISBN:
  • 0071544372 (alk. paper)
  • 9780071544375 (alk. paper)
Other title:
  • Seven triggers to yes
Subject(s): DDC classification:
  • 658.4/5 GRA 2008 22
LOC classification:
  • HF5718 .G73 2008
Online resources:
Contents:
The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap.
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Holdings
Item type Current library Call number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.4/5 GRA 2008 (Browse shelf(Opens below)) Available 00041000810

Includes index.

The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap.

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