Application in basic marketing : Clippings from the popular business press / William D. Perreault, E. Jerome McCarthy
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- 0072864702
- 1099-5579
- 658.8/005 PER 2005 20
- HF5410 .A67
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Sách, chuyên khảo, tuyển tập | Phòng DVTT Tổng hợp Kho tham khảo | 658.8/005 PER 2005 (Browse shelf(Opens below)) | 1 | Available | 00041000731 | ||
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Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Latest issue consulted: 2004/2005.
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
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