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The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / Duane E. Knapp.

By: Material type: TextTextLanguage: English Publication details: New York : McGraw-Hill, c2008.Description: xix, 264 p. : ill. ; 24 cmISBN:
  • 9780071494410
  • 0071494413
Other title:
  • Brand promise
Subject(s): DDC classification:
  • 658.8/27 KNA 2008 22
LOC classification:
  • HD69.B7 K623 2008
Online resources:
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Item type Current library Call number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8/27 KNA 2008 (Browse shelf(Opens below)) Available 00041000811
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Includes bibliographical references (p. 247-253) and indexes.

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