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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2004.Edition: 4th edDescription: xl, 596 p. : col. illISBN:
  • 0071214305 (International ed.)
  • 0072539097 (alk. paper)
  • 007286057X (alk. paper)
Subject(s): DDC classification:
  • 658.8 BEA 2004 21
LOC classification:
  • HF5415.1 .B4155 2004
Online resources:
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Item type Current library Call number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8 BEA 2004 (Browse shelf(Opens below)) Available 00041000605
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Includes bibliographical references and indexes.

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