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Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].

Contributor(s): Material type: TextTextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 5th edDescription: xxiv, 520 p. : ill. ; 26 cmISBN:
  • 0072863706 (alk. paper)
Subject(s): DDC classification:
  • 658.8 MAR 2005 22
LOC classification:
  • HF5415.13 .M352324 2005
Online resources:
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Item type Current library Call number Copy number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8 MAR 2005 (Browse shelf(Opens below)) 1 Available A-D0/05062
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Includes bibliographical references and index.

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