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Retail management / Ron Hasty, James Reardon. by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill companies, c1997
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8/7 HAS 1997.

Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.85 WEI 2004. Phòng DVTT Tổng hợp (1)Call number: 658.85 WEI 2004.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.8 PET 1999. Phòng DVTT Tổng hợp (1)Call number: 658.8 PET 1999.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. by Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: New York : McGraw-Hill companies, c1997
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.8 GUI 1997. Phòng DVTT Tổng hợp (1)Call number: 658.8 GUI 1997.

Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8 BOW 1992.

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton by Series: McGraw-Hill series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : Irwin/McGraw-Hill, 2001
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8 ETZ 2001.

Marketing / Courtland L. Bovée, John V. Thill by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8 BOV 1992.

Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy by Series: The Irwin/McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8 PER 2000.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Boston, Mass. : McGraw-Hill, c1998
Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 658.83 HAW 1998, ...

Consumer and business credit management / Robert Cole, Lon Mishler by Series: The Irwin/McGraw-Hill series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Boston : Irwin/McGraw-Hill, 1998
Online resources:
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (2)Call number: 658.8 COL 1998, ... Phòng DVTT Mễ Trì (1)Call number: 658.8 COL 1998. Phòng DVTT Tổng hợp (1)Call number: 658.8 COL 1998.

Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Boston : Irwin/McGraw-Hill, 1999
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (2)Call number: 658.8/02 CRA 1999, ... Phòng DVTT Ngoại ngữ (1)Call number: 658.8/02 CRA 1999. Phòng DVTT Tổng hợp (2)Call number: 658.8/02 CRA 1999, ...

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8 PER 1999.

Marketing management : A strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché by Series: The Irwin/McGraw-Hill series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Boston, Mass : Irwin/McGraw-Hill, 1998
Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 658.8 BOY 1998, ...

Retailing management/ Michael Levy, Barton A. Weitz by Series: The Irwin/McGraw-Hill series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Boston : Irwin/McGraw-Hill, 1998
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.87 LEV 1998. Phòng DVTT Tổng hợp (1)Call number: 658.87 LEV 1998.

Fundamentals of selling : customers for life / Charles M. Futrell by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Boston : Irwin/McGraw-Hill, c2002
Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 658.85 FUT 2002, ...

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