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Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley.

Contributor(s): Material type: TextTextLanguage: English Series: Advertising and consumer psychologyPublication details: Mahwah, N.J. : L. Erlbaum Associates, 2004.Description: xxiii, 415 p. : ill. ; 24 cmISBN:
  • 0805848266 (alk. paper)
Subject(s): DDC classification:
  • 338.4/3 SPO 2004 22
LOC classification:
  • GV716 .S649 2004
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 338.4/3 SPO 2004 (Browse shelf(Opens below)) Available 00041000656

Includes bibliographical references and indexes.

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