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The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / Duane E. Knapp.
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill, c2008.Description: xix, 264 p. : ill. ; 24 cmISBN: - 9780071494410
- 0071494413
- Brand promise
- 658.8/27 KNA 2008 22
- HD69.B7 K623 2008
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Sách, chuyên khảo, tuyển tập | Phòng DVTT Tổng hợp Kho tham khảo | 658.8/27 KNA 2008 (Browse shelf(Opens below)) | Available | 00041000811 |
Includes bibliographical references (p. 247-253) and indexes.
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