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Marketing management : A strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché

By: Contributor(s): Material type: TextTextLanguage: English Series: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, 1998Edition: 3rd edDescription: xxii, 547 p. : ill. ; 26 cmISBN:
  • 0071154299 (international)
  • 0256226326 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 BOY 1998 14
LOC classification:
  • HF5415.13 .B669 1998
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Item type Current library Call number Copy number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8 BOY 1998 (Browse shelf(Opens below)) 1 Available A-D0/02547
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8 BOY 1998 (Browse shelf(Opens below)) 1 Available A-D0/02548
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Includes bibliographical references and indexes.

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